RAINBOW

Studies have demonstrated that babies as young as six months old are drawn to the colors of the rainbow, which are perceived as warm and nurturing. This innate attraction to rainbow colors is thought to be linked to the brain’s natural response to stimuli, which is influenced by early childhood experiences. As a result, companies that incorporate rainbow colors into their branding and marketing strategies can tap into this fundamental psychological phenomenon, creating a unique competitive advantage in the market. By leveraging the power of rainbow colors, companies can establish a strong emotional connection with their target audience, including young parents who are more likely to be drawn to products and services that resonate with their children’s natural preferences.